Tracking and attribution
Tracking you can make budget decisions on
Tools I use here
- GA4
- Google Tag Manager
- CallRail
- Shopify
- Triple Whale
- Looker Studio
- Windsor.ai
Signs you need this
- Conversions counted twice, or not at all
- GA4 set up once and never checked again
- Phone leads and CRM sales never make it back to Google Ads
- No one is sure which conversion action the bidding is optimising for
Who it’s for
- Brands where Google, Meta and Shopify all report different revenue
- Service businesses that close sales by phone or in a CRM
- Anyone about to raise ad budgets significantly
What I actually do
- Step 1
Audit what's firing
A full check of tags, conversion actions, attribution settings and duplicates across every platform.
- Step 2
Rebuild in GTM
Clean, documented tags for GA4, Google Ads and Meta, with enhanced conversions where they apply.
- Step 3
Connect offline results
CallRail call tracking and CRM imports so lead quality, not just lead volume, feeds back into bidding.
- Step 4
One reporting view
A Looker Studio or Triple Whale view that shows spend and revenue side by side, plus profit where margin data is available.
What you get
- Tracking audit with a fix list
- GTM container rebuild and documentation
- Conversion action setup for Google Ads and Meta
- A reporting dashboard
Questions people ask
Do you work with lead generation businesses?
Yes. The dental clinic and home remodeling accounts on this site are lead generation. Booking-system tracking, call-length thresholds and CRM imports (JobTread to Google Ads through Zapier, for the remodeler) matter even more there, because the sale happens after the click.
Can you fix tracking without running my ads?
Yes. Tracking work can be a standalone project.
Want a second opinion on your account?
Book a free 30-minute review or send me the details first. I'll tell you what I'd fix first, whether or not we end up working together.