Account audit
Find out what your ad account is really doing
Tools I use here
- Google Ads
- Meta Ads Manager
- GA4
- Shopify
Signs you need this
- You're not sure how much revenue is branded search
- Spend has gone up and profit hasn't
- Reports are full of platform metrics and short on business numbers
Who it’s for
- Brands thinking about changing agency or freelancer
- Founders who want a second opinion before raising budget
- Accounts where performance dropped and the cause isn't obvious
What I actually do
- Step 1
What's already working
What has earned its budget, so nothing effective gets replaced just to make the account look different.
- Step 2
Spend and intent
Where the budget goes by campaign type, brand vs non-brand, product and audience.
- Step 3
Tracking check
Whether conversions are counted correctly and match your store or CRM.
- Step 4
Margin view
Results compared with your break-even ROAS, not the platform's idea of good.
- Step 5
Priority list
The few changes that would move results most, in the order I'd make them.
What you get
- 30-minute review call
- Written findings with screenshots
- Estimated wasted spend
- Prioritised action plan you can use with or without me
Questions people ask
Is the review really free?
The 30-minute call is free and there's no obligation. If we both think it's a fit, I'll suggest how we could work together.
What access do you need?
Read-only access to the ad account is enough for the review. For a full audit, read access to GA4 and your store helps.
Want a second opinion on your account?
Book a free 30-minute review or send me the details first. I'll tell you what I'd fix first, whether or not we end up working together.