Meta Ads management
Meta Ads with a creative system you can scale
Tools I use here
- Meta Ads Manager
- Advantage+ Shopping
- Triple Whale
- Shopify
Signs you need this
- One or two broad campaigns hold all the spend
- Creative gets refreshed every few weeks, or when someone remembers
- Retargeting shows the same ad to everyone who visited
- Meta reports far more purchases than Shopify does
Who it’s for
- DTC brands with products that sell visually
- Brands that grew through organic or influencers and now need paid acquisition
- Accounts where CPA keeps creeping up and nobody knows why
What I actually do
- Step 1
Structure you can read
Advantage+ Shopping split where it matters, for example by gender or category, so the winners are visible.
- Step 2
A creative pipeline
New concepts test real reasons to buy: benefits, outcomes, objections and the offer. Proven angles stay while they still work.
- Step 3
Retargeting by behaviour
Dynamic product ads for viewers, cart abandoners and past buyers, each with its own message and offer.
- Step 4
Check against Shopify
I compare Meta's numbers with store data and Triple Whale before making budget calls.
What you get
- Campaign and audience structure
- Creative briefs, a testing plan and results
- Offer and landing page recommendations
- Regular notes and review calls
Questions people ask
Do you make the creative?
I write the briefs, hooks and angles, and say what to test next based on results. Your team or a designer produces the final assets.
Can you run Meta and Google together?
Yes, and it usually works better. For the US D2C brand on this site I managed both, and judged them by the store's own sales numbers rather than each platform's claims.
Want a second opinion on your account?
Book a free 30-minute review or send me the details first. I'll tell you what I'd fix first, whether or not we end up working together.