Lead generationUnited StatesNovember 2025
Google Ads connected to clinic bookings
Lead generation for dentists offering implants and Invisalign in a specific US area, with tracking built into the clinic's booking system.
- Ad spend, November
- $4.56K
- Tracked bookings
- 243
- Cost per booking
- $18.76
- Conversion rate
- 17.76%
A tracked booking is not necessarily an attended appointment or a paying patient.
What I found
The clinic needed bookings across its locations, with service campaigns kept apart from people already searching for the clinic by name.
What I decided
- Managed the Google Ads account across the clinic operation.
- Implemented conversion tracking inside the booking system.
- Organised primary-service, secondary-service and brand campaigns separately.
Judged against
Tracked bookings in the clinic's booking system, with brand searches kept apart from service campaigns.
Reported result
In November 2025 the account spent about $4.56K and tracked 243 bookings at $18.76 each, a 17.76% conversion rate.
The service behind this
Google Ads management
Search, Shopping, Performance Max and Demand Gen, with branded and new-customer revenue reported separately.
How it works →