Meta AdsUnited Kingdom26 Jun – 26 Aug 2025
Creative testing and clear campaign roles on Meta
Two months of Meta Ads for a UK D2C account, where creative testing and a clean prospecting-to-retargeting structure were the core of the work.
- Ad spend
- £41,978
- Reported purchases
- 2,371
- Purchase value
- £186,360
- Cost per purchase
- £17.70
Results are reported by Meta in GBP. Campaign names are hidden for confidentiality.
What I found
On Meta, creative does most of the targeting. Without a steady testing rhythm and campaigns with distinct jobs, it's hard to tell what is actually driving sales.
What I decided
- Ran a regular creative-testing cycle so new ads earned budget before they were scaled.
- Gave each campaign a clear role, from prospecting through retargeting.
- Tracked cost per purchase alongside ROAS so volume and efficiency stayed in view together.
Reported result
Across five campaigns the account spent £41,978 and reported 2,371 purchases worth £186,360, a 4.44x purchase ROAS at £17.70 per purchase.
The service behind this
Meta Ads management
Facebook and Instagram campaigns built on a creative pipeline, a clean offer and retargeting based on real behaviour.
How it works →