Google AdsUnited StatesMar – Jun 2026
Lifting a Shopping-heavy account from around 4x to above 6x
Shopping carried most of this account. The brand wanted room to spend more and a target of moving ROAS from around 4x to above 6x.
- Ad spend, 4 months
- $189K
- Reported conversions
- 16.1K
- Conversion value
- $1.29M
- Reported ROAS
- 6.79x
A four-month result. Budgets were raised gradually; no month-by-month growth curve is claimed.
What I found
Shopping was the main scaling campaign, and branded and non-branded traffic weren't separated, so it was hard to see where growth could safely come from.
What I decided
- Separated Brand from Non-Brand activity.
- Kept Shopping as the main scaling campaign, with Non-Brand Search, Performance Max, Demand Gen and remarketing around it.
- Raised budgets in steps, checking return at each step.
Reported result
From March to June 2026 the account spent $189K and reported $1.29M in conversion value at 6.79x, above the 6x target.
The service behind this
Google Ads management
Search, Shopping, Performance Max and Demand Gen, with branded and new-customer revenue reported separately.
How it works →
