Google AdsUnited StatesJan – Jun 2026
Building Google Ads from scratch for a multi-category apparel brand
A new account had to serve several product categories at once and support both first-time buyers and repeat interest, all above a 3.3x break-even.
- Ad spend, 6 months
- $283K
- Reported conversions
- 23.4K
- Conversion value
- $1.85M
- Reported ROAS
- 6.53x
Brand’s stated break-even ROAS: 3.3x. Conversion value is a Google Ads measure, not net profit.
What I found
There was no account history to learn from, and a broad catalog meant every category was competing for the same budget.
What I decided
- Built the Google Ads account from scratch around the multi-category catalog.
- Ran Search, Shopping, Performance Max, Demand Gen and remarketing with separate roles.
- Reviewed commercial performance against the brand's stated 3.3x break-even.
Judged against
The brand's stated 3.3x break-even ROAS, across every category in the catalog.
Reported result
Over six months the account spent $283K, roughly $47K a month, and reported $1.85M in conversion value at 6.53x.
The service behind this
Google Ads management
Search, Shopping, Performance Max and Demand Gen, with branded and new-customer revenue reported separately.
How it works →
