Google AdsSupplementsApril 2025
Built from scratch to about $52K a month in three months
A new Google Ads account built around just three campaigns: branded, non-branded Performance Max and one Shopping campaign. Scaling to around $50K a month took three to four months.
- Ad spend, April
- $52K
- Conversion value
- $174K
- Reported ROAS
- 3.34x
- Campaigns
- 3
This account's “Purchases/Sales” column shows conversion value, not a count of purchases.
What I found
The business needed a new acquisition channel quickly. Keeping the structure small made it easy to see what each campaign was doing.
What I decided
- Built the Google Ads account from zero.
- Ran a branded campaign, a pure non-branded Performance Max campaign and one Shopping campaign. Nothing else.
- Kept branded demand and non-branded product campaigns in clearly separate roles.
Reported result
By April 2025 the account was spending about $52K a month and reported $174K in conversion value at 3.34x.
The service behind this
Google Ads management
Search, Shopping, Performance Max and Demand Gen, with branded and new-customer revenue reported separately.
How it works →
