MWABook a Call

01 · Performance Marketing

Where your ad spend is actually going — and how to fix it.

Google Ads and Meta Ads for DTC brands across the US, Canada, UK, and Gulf. Senior strategy and hands-on execution without agency layers.

Book a Call View Case Studies
Muhammad Asif Afzal, performance marketer

Muhammad Asif Afzal

Senior Performance Marketer

Direct access

03 · About

A performance marketer,not an account manager.

I went from a local role in Islamabad to managing paid media for eCommerce and service brands across the US, Canada, UK, and Gulf — competing globally through Upwork, where I hold Top Rated Plus status.

I manage Google Ads and Meta Ads around profitable revenue, accurate tracking, and sustainable scale. You work directly with the person auditing, building, and optimizing your campaigns.

$20M+
Managed ad spend
$100M+
Revenue generated
5–6
Years of experience
Top Rated+
Upwork status

Solo operator. Senior-level work.

No account managers, junior handoffs, or agency layers.

Work with me

04 · What I Do

Four services. All hands-on.

Strategy and execution stay connected. The person designing the plan is also inside the account doing the work.

01

Google Ads Management

Search, Shopping, Performance Max, and Display — structured around profitable acquisition, not vanity clicks.

Search · Shopping · PMax · Demand Gen

02

Meta Ads Management

Facebook and Instagram campaigns for DTC brands, from disciplined creative testing to profitable scaling.

Creative · Prospecting · Retargeting

03

Tracking & Attribution

GA4, GTM, CallRail, Shopify pixels, and offline conversion imports — so every decision is grounded in reliable revenue data.

GA4 · GTM · Shopify · Triple Whale

04

Audits & Diagnostics

Full-funnel audits that uncover wasted spend, branded-demand leakage, structural issues, and broken tracking before more budget is committed.

Structure · Waste · Opportunity

05 · Case Studies

Results across DTC brands.

Pick an account to see the result, the numbers, and the proof behind it.

DTC · Google Ads · United States

From $0 to $44K+ monthly Google Ads spend

Built and scaled Google Ads from scratch for a US-based DTC travel accessories brand while maintaining profitability above its break-even target.

Ad spend
$44K+
Conversions
692+
Conversion value
$137K
ROAS
3.12x

A segmented Search, Shopping, Performance Max, and remarketing structure scaled the account beyond its 1.7x break-even ROAS.

01 / 09

Account identifiers are cropped where required for confidentiality. Swipe the card on touch devices.

06 · Tools & Stack

The stack behind clearer decisions.

Measurement, attribution, commerce data, and reporting connected into one practical operating view.

  • Triple Whale
  • Google Analytics 4GA4
  • Google Tag ManagerGTM
  • Shopify
  • Looker Studio
  • Windsor.ai

07 · How I Work

From account audit to profitable scale.

A repeatable operating system built around evidence, clean measurement, and controlled growth.

  1. STEP 01

    Audit first

    I map spend, intent, tracking, margins, and leakage before changing budgets.

    Clear diagnosis

  2. STEP 02

    Fix tracking

    Conversion actions, attribution, and revenue data are cleaned up so optimization has a reliable signal.

    Trusted data

  3. STEP 03

    Launch / rebuild campaigns

    Search, Shopping, PMax, Demand Gen, and Meta are structured around intent, margin, and customer journey.

    Scalable structure

  4. STEP 04

    Weekly reporting

    Weekly decisions connect campaign performance with revenue quality—not isolated dashboard metrics.

    Focused iteration

  5. STEP 05

    Scale what works

    Budget moves toward the campaigns, products, and audiences that stay profitable as volume increases.

    Profitable growth

No black-box account management.

You always know what changed, why it changed, and what happens next.

Discuss your account

09 · Contact

Let’s find out what your ad spend is actually doing.

Book a free account review or send the details first. Either way, the conversation starts with evidence—not a sales pitch.

Free · 30 minutes

Book an account review

Choose a time that works for you.

Pick an available slot in your local timezone. Confirmation and the Google Meet link arrive automatically.

Local timezone
Confirmation
Google Meet

What we’ll cover

Practical review
  • 01Where spend or revenue may be leaking
  • 02Whether tracking supports confident decisions
  • 03The clearest next move for profitable growth

No preparation required. No hard sell.

Open scheduling calendar

Tell me about your DTC brand.

Useful context first. Better recommendations when we speak.